Critical Literacy

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Critical literacy is considered as a digital tool with online media, and it is talked about by Jones and Hafner, (2012). Digital tools are defined as a technology-based system, software or physical object that we use in accordance to online activity. Digital tools differ between the concepts that the are used in, such as social media, journalism, business, game design, etc.

Technology and Ideology

The definition of ideology is the system of ideas or ideals, especially ones which forms the basis of economic or political theory and policy.[1] According to Jones and Hafner, ideologies are important to study within a society since they are considered to be extremely powerful in manipulating a person's opinions. This is due to people passively perceiving ideologies as 'truthful' other than a 'version of reality'. (Jones and Hafner, p98)

Digital tools can be referred to this particular topic by looking at the impact technology has on a person's day-to-day life. Jones and Hafner talk about technology having a negative impact due to:[2]

  • Cyber bullying
  • Internet 'addiction'
  • Erosion of personal privacy
  • Deterioration of language
  • Shortening attention spans

Mediation

Mediation is the idea that all human behavior is to some extent manipulated by tools, either technological or symbolic. The process of mediation is defined as the tension between the relationship of technology and the consumers.[3] (Page 101)

Technological:

  • Telephones
  • Computers
  • Search engines
  • Data systems

Symbolic:

  • Languages
  • Images
  • Gestures
  • Semiotic systems

Hacking

Hacking is the term relating to using media to benefit ourselves. This is used by:

  • Appropriating
  • Adapting
  • Modifying
  • Mixing

This is the idea of controlling media in creative ways rather than simply going along with the agenda of those who manufactured or controlled the use or distribution of the media that we are using.(Page 101)

References

  1. http://www.oxforddictionaries.com/definition/english/ideology
  2. JONES, R., and HAFNER, C. (2012) Understanding Digital Literacies: A Practical Introduction.1st ed. Oxon: Routledge.
  3. JONES, R., and HAFNER, C. (2012) Understanding Digital Literacies: A Practical Introduction.1st ed. Oxon: Routledge.