Joshua Daniel Hunt was born 28th October 1992 to parents Grahame and Caroline in his hometown of Ipswich, Suffolk. He is of English descent and was brought up with his younger brother (George) who both whilst growing up attended Kesgrave High School. He currently studies Media Technology at De Montfort University and stands at a generous 5'9. Josh grew up supporting Manchester United and currently plays football for DMUFC 1st team.
"Can supplements be a beneficiary to healthy eating and a low-carb diet."
The research production plan is to take a deeper look into whether food supplements with the increase of recent sales, are a beneficiary to healthy eating and a low-carb diet. I will also look to gain an understanding as to whether the general public think that you can gain these minerals, vitamins, proteins and carbs from just eating natural foods. Also I will take a look online to see how products are marketed through social networking.
I will be conducting my research over the summer, being a good time to delve in, as numbers in low-carb diets and healthy eating increase due to people wanting to get slimmer and get their 'summer bodies' ready. With the summer well under way people are still looking for fitness plans, diets and quick fixes in order to achieve instant results. This is when people turn and look towards supplements to aid them.
All research that has been undertaken has been done online. I aim to look at different websites such as myprotein.com who promote use of supplements compared to articles where scientists/researchers explain why you may not need to take supplements.
Follow and take a look into large company supplement brands as well as they're sponsored athletes. Watch they're Youtube channels as well as follow them on social network sites in order to see what supplements they advise and advertise.
Order for the results to produce a range of different perspective, a large group will be questioned and observed over. Looking at a different range of ages and gender will give diverse results.
Having the internet is a great resource, which is at our disposal at all times. After researching about taking supplements whilst on diets, it entirely depends on what sort of diet and supplement you are adding to your diet. My research proved that the websites and social media have pages and pages of information, different types of supplements and diets available, price plans, freebies etc. People interested in healthy living with instant result therefore are all ears when a dietitian advertises and exclaims that their product works. This relates somewhat to the pechakucha presentation I have done concerning fatty foods. A small preportion of people are only interested if it is easier and convenient.
Over the last decade, I found out that sales of vitamins, minerals, and proteins have increased drastically. Globally, the market is now valued at $82 billion. Growth is expected to remain strong throughout the next few years also with people now becoming more concerned about their health an general well-being.
One thing I did come across quite often online was a message or warning to people looking to add supplements to their diets. It was that vitamins and other dietary supplements are not intended to be a food substitute. This is because they cannot replace all of the nutrients and benefits of whole foods. "They can plug nutrition gaps in your diet, but it is short-sighted to think your vitamin or mineral is the ticket to good health, the big power is on the plate, not in a pill," explains Roberta Anding, MS, RD, a spokesperson for the American Dietetic Association and director of sports nutrition at Texas Children’s Hospital in Houston. It is always better to get your nutrients from food, agrees registered dietitian Karen Ansel. "Food contains thousands of phytochemicals, fiber, and more that work together to promote good health that cannot be duplicated with a pill or a cocktail of supplements."
The study of people and cultures. Designed to explore cultures and the environment and understand how they work.
1. Location 2. Participation 3. Interviews 4. Journals 5. Reflect
"a type of online, or Internet, ethnography; netnography provides guidelines for the adaptation of participant- observation procedeures- planning for fieldwork, making a cultural entree, gathering cultural data, ensuring a high-quality ethnographic interpretation, and ensuring strict adherence to ethical standards- to the contingencies of online community and culture that manifest through computer-mediated communications' (Kozinets 2010)
Netnographer's can be virtual as well though, it is just as important for the researcher to learn that the online community are as 'real' as those offline; "They are real communities with real people, which is why so many end up meeting in flesh" (Kozinets 2010)
As the researcher will become a participant on the online application, the aim is to gain a sense of community through participation, from here "community and culture can inhere in many of the familiar forums and 'places' of the internet" (Kozinets 2010)
The plan for the interview was as follows;
- a select few questions to begin with which then progress in order to ease into the interview, to make sure the participants are comfortable,
- The set of questions that were asked were to gain an idea of how the public feel about taking supplements and whether they would aid dieting.
The student considered the following stages of ethical data collection before she conducting the interviews; (Creswell 1994 p.148)'''
- the boundaries of the study and series of questions,
- The student wrote and read out a declaration that established the protocol for recording the information, this was to ensure each participant was aware that they had the right to withdraw from the study at any time.
The student recorded the interviews using a voice recording device on a mobile as video recordings were not suitable because the participants wished to remain anonymous. Using a voice recorder meant it was less likely for the participants to be identified and also, video recording was not necessary because afterwards the student began to transcribe these recordings and has begun to keep field notes as this is a critical function of recording and reflecting on the observations which were made during the interviews (Kozinets, 2010).
The Questions were as follows;
Do you take supplements?
If yes, do you know what’s in your supplements?
If no, then why do you take them?
Do you feel healthier taking supplements or eating natural foods?
Would you take supplements to help you diet?
These questions were aimed to get a general feel of how the public felt about supplements.
The results were actually quite surprising. I asked 20 people and only 6 of these did take supplements meaning 70% did not take supplements. The people that did take supplements were all gym goers so perhaps this wasn’t the greatest of surprises. Interacting with them and asking them about what supplements they took gave me a more in depth analysis as they were mainly aiding their diet with whey protein and tablets like cod liver oil capsules in order to keep their joints supple.
To be fair to the people that answered yes to taking supplements, they were very clued up and aware of what was in them and exactly what the supplement did. Not surprisingly the people who did not take supplements were less sure on what was in supplements and what they do for your body.
The answers for if the gym goers felt healthier taking the supplements, was mainly yes. This was because they said "I feel like I'm giving my body extra vitamins and minerals on top of what I eat already, it makes me stronger and I feel like I have a great routine taking them. But that does not mean I don't feel healthy from jsut eating natural foods."
When I asked 20 of the audience if they would you take supplements to help diet alot of them said, yes. 11 of the 20 came back and said that they would. There are alot of detox diets and supplements out there on the market these days and I think this result shows that we are seeing these product advertised more and more.
Through my research I have been able to find many different diets and supplements in growing industry that is aiding specifically the gym world. Through Instagram, Twitter, Facebook and Youtube, I discovered personal trainers with fan bases are promoting what works for them and what supplements they take etc. Through my research, I was able to find multiple examples of this that can be found in my blog links below. This is a key factor for companies to continue selling their supplements, through their sponsored athletes who use social media more and more to this day. Through this way of sharing the companies products online through social media, the community and followers get access to this quick and easy with promotions and more.
With this viewer reading about the promoted supplements and obviously seeing the end results, this persuades the viewer to buy into the supplement on offer.
Concluding my data I discovered that social media is a massive platform for supplements and part of the gym community. It has been elevating the industry, as well as giving it a wider participatory audience and now through social media sites can be accessed by nearly anyone. If you are on a social network then you are more than likely to come across an add of some sort that is gym related. My data linked with supplements vs natural foods concluded that neither one is better than the other. This was due to my research showing that peoples metabolisms work in different ways and speeds therefore a supplement may suit someone more so than another individual. The same goes to natural foods and even selected exercises. Some things work for some people whilst others may not find the product beneficial. I noticed as well that there is a lot of information to back up supplements and this is why a lot of people use them, but the mainly because they are quicker and easier to get into the body than natural foods.
The community as a whole, is increasing in size all of the time, due to social media becoming more convenient and easy for people perhaps trying to find a workout on the internet. With people being able to share, collaborate, participate and interact easier with one another I think that personal trainers and dietitions can help alot more than they could 10 years ago.
Blogs relating to project
Project Research Plan []
Supplements vs Food []
Gym goers intake []
The Gym Community []
Eating Disorders []
Childhood Obesity []
What's actually in your food []
Celeb Diets []
Juice Plus []
What's in my fridge []
Eating on a budget []