TECH1502 Introduction to Community Media

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Module Description

This module introduces learners to the concept of community media. Community media gives voice to participants and citizens in grassroots and marginalised communities. By promoting alternative voices, community media puts social impact and the everyday life stories of people that it represents centre stage. In this way community media is distinct from commercial and public sector media. This module gives learners the opportunity to experience and develop skills as practitioners of community and collaborative media. There are four themes covered in this module:

Community Media Principles: This theme considers how community media is recognised as distinctive from other forms of media, and how issues such as: social impact, participation, representation and activism all help to define and shape community media. Learners will be encouraged to look at how people working in community media acquire a sense of identity as an alternative form of media that is formed at the grassroots, and thereby supporting alternative voices.

Community Media Practices: This theme considers how community media is defined through a set of practices and actions, such as citizen’s journalism, the local reporting of news stories, ethical reporting practices, sharing and collaborating in media production roles, and taking part in a community of practice.

Community Media Case Studies: This theme will look at community media groups as they are active in Leicester, and will encourage learners to take part in different events and group sessions. The aim with this theme is to encourage participation in different types of community media and to share experiences and stories about how they work in practice.

Community Media Social Impact: The main difference that community media offers is that it looks at media participation and representation as a process that serves alternative needs within society. Rather than simply being commercial or mass entertainment, this theme investigates the difference that community media makes in the lives of people living in local communities.

Module Tutors

Rob Watson

GH6.13 Gateway House

0116 257 7057

rwatson@dmu.ac.uk

Rob's Website

Working Hours: Monday – Friday 9am to 5pm

Office Hours:

  • 11.00-11.40 Monday
  • 11.00-11.40 Friday

John Coster

C/O FOTAC Gateway House

Doc Media Centre

@DocMediaCentre

Key Words

Community, social impact, convergence, participation, collaboration, attention, critical consumption, social media, community development, DIY-Media, Web 2.0, technology, media, culture, mediation, media technology, new media, digital literacies.

Learning Skills

If you want to share and discuss the topics and ideas explored in the module on social media, please use the hashtag #tech1502

Social Learning

In this module emphasis will be placed on collaboration, sharing, discussion and participation. The idea is that learning is enhanced if it is shared and collectively developed. Each person has a responsibility to play their part in the activities and the tasks, and to encourage and support other learners as the module unfolds.

As a community of learners and practitioners this approach recognises that there is more to be gained from a non-hierarchical approach and by spreading-out the tasks using social media tools that encourage everyone to participate and to share their ideas, thoughts and observations in a constructive, non-judgemental, and practical way.

Face-to-Face Interaction

While the subject of this module is community media, the primary approach of the learning activities will be based on face-to-face interaction. This takes places in lectures, labs and arranged tutorials. A typical workshop session will consist of a short introduction presentation, the distribution of instructions via the module page on the DMU Commons Wiki, and then short discussions with individuals and small groups throughout the remainder of the session. This takes an informal approach to interaction between the learner and the tutor.

Verbal Instructions

While many of the tasks and coursework assignments are specified in detail in this handbook, learners are encouraged to listen to the verbal instructions of the tutor, and to ask questions based on the notes that they take. Any questions that relate to the practical work, the reading work, or the assignments associated with this module should be noted by learners and asked during the practical sessions. This is why attendance is essential, and why good listening skills and a distraction-free environment are important. The assignments described here are starting points and are not prescriptive. Learners are encouraged to go-beyond the tasks and activities that are set here, and to investigate for themselves different ways that social media might be used.

Note-taking

Lecture notes and lab worksheets will be provided as PDF documents, with any essential information, links, diagrams, references and source material. However, learners are expected to keep notes for themselves, and to record information that is not given in the handouts. Note taking is an essential skill and it is important to develop the habit and routine practice of writing notes, sketching diagrams, doodling and so on. You never know when these notes might be useful.

Attendance

A register will be kept of attendance at labs and attendance will be monitored. Non-attendance without good reason can often lead to failure of the module.

If you are ill or are away from the university due to an unavoidable or urgent matter please email FOTAC fotadvicecentre@dmu.ac.uk who will inform your tutors, who will mark you as absent. The university may require you to provide evidence to corroborate your absence at some point in the future.

Study Hours

Lecture: One Hour

The lecture will consist of an examination of ideas and concepts associated with the use and development of community media platforms and practices. The lectures run for no more than fifty minutes, and will start promptly on the hour and finish at ten minutes to the hour.

Media examples will be given, along with suggested reading and links to other media. It is expected that learners take notes during the lecture to supplement any notes that are made available by the lecturer. Learners are expected to adhere to the norms of academic practice during lectures, and not disturb or distract other students.

Lab: Two Hours

Labs will take the form of a workshop in which you will actively explore and produce content for your blog, experimenting with different types of community media, and applying problem solving and creative thinking techniques in order to get the best from them.

The lab will cover:

  • Discussions of issues covered in lectures.
  • Experimenting with different forms of community media.
  • Setting up blogs and wiki pages.
  • Writing blogs and wiki entries.
  • Sharing content and ideas.
  • Reflecting on feedback.
  • Planning for future work.
  • Sharing media content.

The workshop will take the form of a mixed session that will use different learning techniques and blended learning practices. Short-bursts of lecture-style presentations will be intermixed with discussions, online searches, practical production and project work. Some sessions will take place in different locations and away from the campus.

Personal Study: Eight Hours

As well as attending your classes you are expected to spend time each week working on coursework, background reading, independent investigation, group work and getting to know different social media platforms. Typically, this might be divided into:

  • Weekly blog planning & writing - One Hour
  • Weekly wiki planning & writing - One Hour
  • Media investigation - One Hour
  • Personal Journal - One Hour
  • Group Work - One Hour
  • Academic Reading - Three Hours
  • Total Minimum Study Time - Eight Hours

Enhancement Weeks

Your programme team are committed to support you through your studies and as you develop your learning through each module that you study. As part of your programme, we are dedicated to helping you to plan for your future after leaving university, and ‘Enhancement weeks’ are a central concept to help you achieve your future goal. As part of the university calendar, week 6 and week 22 are designated ‘Enhancement weeks’ in which you will find timetabled activities focused around your personal and professional development. Enhancement weeks are not simply about getting a job after you graduate, but a method used within career education comprising activities to support your development in areas such as decision making, employment opportunity awareness, the transition to work and self-awareness skills.

As well as activities organised at the university, there are other events taking place in Leicester that you can participate in.

Doc Media Month is a series of events that discusses and shares the culture of documentary films. The events take place through November https://docmediacentre.wordpress.com/doc-media-month/

Tutor Contact

Your tutors will not answer queries and questions about coursework, the lectures or the workshops by email or any other forms of electronic communication.

Instead, you are expected to make a note of your questions in your notebook and bring them to your weekly lab session, where time will always be given to answer any ESSENTIAL questions that you have.

Your tutor has allocated time each week to see students for personal tutorials if required. These are listed at the front of this handbook, on your tutor’s wiki profile, and on the door of your tutor’s office.

Reading

It is expected that learners will read all of the material from the essential reading list, to broaden and deepen understanding of the subject beyond the basic, and thus enhance performance in assessments. Students do not need to read all items on the recommended list; since many items listed may be alternative sources covering the same subject matter.

Essential Reading

  • Rennie, E. (2006). Community Media - A Global Introduction. Oxford: Rowman & Littlefield.

Study Skills

  • Cottrell, S., & Morris, N. (2012). Study Skills Connected - Using Technology to Support Your Studies. London: Palgrave Macmillan.

Recommended Reading

  • Atton, C. (2002). Alternative Media. London: Sage.
  • Howley, K. (2005). Community Media - People, Places and Communication Technologies. Cambridge: Cambridge University Press.
  • Howley, K. (Ed.) (2010). Understanding Community Media. London: Sage.
  • Lewis, P. M. (2008). Promoting Social Cohesion: The Role of Community Media (F-67075). Retrieved from Brussels:
  • Putnam, R. D. (2000). Bowling Alone - The Collapse and Revival of American Community. New York: Simon & Schuster.

DMU Library Resource List

The list of learning resources can be accessed at the DMU Library, which has links to any additional electroinc resources associated with these books. TECH1502 DMU Library Resource List.

Assessment

  • Coursework Portfolio: 50% (formative, three components)
  • Academic Report: 50% (Summative, formative)

Portfolio: The coursework portfolio will comprise a range of media content in the form of reports, features, interviews and articles produced by learners using different examples of social media (such as podcasts, blogs, online video, micro-blogs, social media networks), broadcast media (such as contributions to community radio and television programmes), printed media (such as newspapers and magazine articles, photography and graphic designed images), digital learning badges, wiki articles, online forum discussions, presentations and formally delivered academic papers.

Report: The report will provide a systematic and reflexive assessment of the students’ academic experience as a community media content producer. Evaluating the primary content collated in the portfolio, this report will evaluate and synthesise key texts, reports and statements with secondary published texts about the status and value of community media products that are published online and through broadcast or printed sources.

Assessment Outline

Component One – Community Media Platform Set-Up (5%)

An assessment of your ability to:

  • Set-up your blog site on the DMU Commons, to personalize your site and to post a set of entries related to the lectures and your interest in community media.
  • Set-up your personal profile page on the DMU Wiki, and to write objectively about yourself in the style of a Wikipedia entry.
  • Link your blog to the http://diy.our.dmu.ac.uk/ site.
  • Link your blog to your Twitter Account, Google, YouTube, Facebook accounts.

Minimum Work: Three blogs and one wiki entry, site personalisation, adding social media accounts, working feed for DIY-DMU site. Deadline: Week Six, 10am Monday 7th November. Marking & Feedback: End of Week Seven.

Component Two - Community Media Project Investigation (15%)

This assignment consists of investigation and research into your chosen group project for component three of your coursework. This means discussing ideas with members of your group, finding out if other people have undertaken similar social projects, and explaining how these project work.

The final blog post of this section of your coursework portfolio should be a three-minute reflective video, posted either to the blog directly, or embedded as a YouTube video.

This assignment is an assessment of your digital capabilities, skills and literacies for community media production, consisting of a portfolio of different types of media submitted to your personal blog on the DMU Commons http://our.dmu.ac.uk, with a feed to the http://diy.our.dmu.ac.uk/ blog site and a link and description of each blog posted to your DMU Wiki profile page https://wiki.our.dmu.ac.uk/w/index.php/TECH1502_Learners.

This should aim to incorporate a wide variety of content such as podcasts, videos, blogs and wikis, or whatever forms of media you are asked to experiment with and try out.

You will submit five blog posts, the last blog being a three-minute video blog that reflects on what you have learnt so far. It is essential that you establish the habit of blogging regularly, so you will be expected to post a blog each week, with an updated link on your wiki profile page, and an explanation of what is distinctive and innovative about the blog post.

  • Minimum Work: Five weekly blog posts published from week 6 to Week 10.
  • Deadline: Week 12 (first week of the Christmas break), 10am Monday 19th December.
  • Marking & Feedback by: End of Week 15 (after Christmas break).

Component Three – Community Media Group Project (30%)

How can we use media to report and share stories about what is going on in our communities? How do people talk with one another, and what are the issues that are important to them? What are the skills that people use when sharing and using forms of media to talk with other people in their communities? How can different forms of community media help us to understand differences within and between our communities?

  • Using the DMU Commons Wiki as the main platform, you will work in a group of no more than four people to put together, develop, trail and reflect-on a ‘real-world’ community activity.
  • Your job will be to create and develop a ‘community media package’ using a dedicated page on the DMU Wiki as an organisation tool, that will help people to share information and ideas about your real-world community activity.
  • Your job is to use different forms of at-hand media to manage and develop this product, and to include members of a real-world community as participants and learners.
  • Groups and topics will be allocated in your lab sessions. The list of topics, with links to projects undertaken in previous years can be shared on the DMU Commons Wiki: TECH1502 Community Media Group Project
  • Time will be allocated in the lab sessions for the investigation and the planning of the topics, so group membership is fixed by your lab session.

Your final Community Media Group Project Wiki page will include:

  • A definition of what your project is.
  • Examples of this type of activity being undertaken elsewhere.
  • Instructions and essential information about getting started.
  • Examples of how your group has tried out the activities.
  • Video footage, photographs, audio capture, blog write-ups, links to Tweets, Facebook Groups, Google Groups, pages, and so on, that show how the activity was undertaken.
  • Comments from participants from beyond the group that have been drawn-in to join the group and participate in the activity.

Blog Journal: You are expected to keep a journal that records your involvement and level of participation through the process of developing your Community Media Group Project. Entries will be posted to your blog each week and listed on your personal wiki profile page. The final blog post will consist of a video presentation lasting no longer than three minutes, that reflects on what you have personally learnt about social media, how you have improved and developed in this module, and how this relates to the content that you will have posted to your own blog site and the module wiki.

  • Minimum Work: Ten blog posts published each week 12 to Week 21.
  • Deadline: Week 22, 10am Monday 20th March.
  • Marking & Feedback: Thursday 13th April 2017.

Component Four – Report (50%)

A formally written academic assessment of your experience participating in community media, and how your experience relates to the issues that have been raised in the workshop sessions, the presentations, your reading and the media that is provided online.

This report will demonstrate your knowledge of community media, and your ability to think critically about the practices and experiences that are involved in community media. It will contribute 50% of overall assessment.

  • Minimum Work: 2000 Words Formal Academic Report Submitted via Turn-it-In
  • Deadline: 10am Tuesday 2nd May.
  • Marking & Feedback: Friday 25th May 2017.

Learning Outcomes

  1. An awareness and knowledge of the underlying concepts associated with community media.
  2. An ability to interpret and evaluate terms and concepts associated with community media.
  3. An ability to present data and evidence about community media principles and practices and to interpret that evidence using academic concepts.
  4. An ability to produce media content (images, sound, text) using media production technologies which can then be distributed using broadcast, social or interactive community media.
  5. An ability to evaluate different problem solving approaches related to social media production techniques and the media used by participants in community media networks.
  6. An ability to relay information and communicate observations and findings from investigation into community media production practices.
  7. An ability to try new learning practices and ideas, and to develop new skills for reflexive and self-evaluative learning.
  8. An ability to manage and organise individual and group projects and to exercise personal responsibility in the completion of individual and group tasks and objectives.

Lecture Notes

Notes are also available to download as PDF documents from Rob Watson's website Rob Watson Media.

Lectures One - Twelve

Lecture One: Community Media is Different

Lecture Two: What is Commumity Media?

Lecture Three: What is Community?

Lecture Four: Voices and Self-Expression

Lecture Five: Community Media Examples & Principles

Lecture Six: Enhancement Week

Lecture Seven: Decline of Community

Lecture Eight: Community Identity

Lecture Nine: DIY Media

Lecture Ten: Against the Mainstream

Lecture Eleven: Media Literacies

Lecture Twelve: Participation & Engagement

Lectures Thirteen - Twenty-Four

Lecture Thirteen: Being Social & Collaborative

Lecture Fourteen: Music Expression & Identity

Lecture Fifteen: Creativity & Making Stuff

Lecture Sixteen: Civic Representation

Lecture Seventeen: Community Cohesion

Lecture Eighteen: Social Action & Development

  • Reading: Rennie - Chapter Five (Development)
  • Reading: McMillan & Weyers - Chapter Seventeen (General Writing Structures).
  • Viewing:
  • Video Summary: https://youtu.be/6h9d_sS892o

Lecture Nineteen: Enhancement Week

Lecture Twenty: Critical Thinking

  • Reading: Howley - Chapter Two (Tracing the Global Through the Local)
  • Reading: McMillan & Weyers - Chapter Nineteen (Editing & Presenting Assignments).
  • Viewing:
  • Video Summary: https://youtu.be/ruLnbrPTlEc

Lecture Twenty One: Writing Essays & Reports

Lecture Twenty Two: Case Studies: Community Reporting

Lecture Twenty Three: Case Studies: Community Radio

Lecture Twenty Four: Case Studies: International Community Media

Workshop Notes

Notes are also available to download as PDF documents from Rob Watson's website Rob Watson Media.

Workshops One - Twelve

Workshop One: Introduction.

Workshop Two: DMU Commons Blog & Wiki Set Up

Workshop Three: Telling Stories Using Blogs

Workshop Four: Wikis & Podcast Discussion

Workshop Five: Photo-Walk

  • Reading: Cottrell & Morris - Chapter Seven (Social Media)
  • Viewing:
  • Video Summary:

Workshop Six: Enhancement Week

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Seven: Sound-Walk

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Eight: Active Library Searches

  • Reading: Cottrell & Morris - Chapter Three (Managing Information)
  • Viewing:
  • Video Summary:

Workshop Nine: Audio Interview Skills

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Ten: Video Interview Skills

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Eleven: Talkaoke Coursework B Checklist

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Twelve: Community Media Project Research & Information Management

  • Reading:
  • Viewing:
  • Video Summary:

Workshops Thirteen - Twenty-Four

Workshop Thirteen: Community Media Project Research - Making a Zine

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Fourteen: Community Media Project Research - Creative Problem Solving

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Fifteen: Community Media Project Planning - Community Evaluation Community Media Project Planning - Community Evaluation DOCX

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Sixteen: Community Media Project Evaluation

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Seventeen: Community Media Literacies & Talkaoke

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Eighteen: Community Media Reporting

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Nineteen: Enhancement Week

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Twenty: Community Media Project Evaluation

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Twenty One: Information Management

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Twenty Two: Report Development - Mindmaps

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Twenty Three: Community Media Project Evaluation

  • Reading:
  • Viewing:
  • Video Summary:

Workshop Twenty Four: Report Formatting

  • Reading:
  • Viewing:
  • Video Summary:

DIY-DMU Podcast

Learners will be producing a community media podcast called DIY-DMU Podcast.

Useful Links

Media Source Material

Back in Time for Brixton Episode 1, 00:45 23/11/2016, BBC2 Scotland, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0DDE30B9 (Accessed 24 Nov 2016).

Black and British: A Forgotten History Episode 1, First Encounters, 00:45 22/11/2016, BBC2 Scotland, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0DE12E8D (Accessed 24 Nov 2016).

Black and British: A Forgotten History Episode 2, Freedom, 02:05 29/11/2016, BBC2 England, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0DE4C2C5 (Accessed 24 Nov 2016).

Black and British: A Forgotten History Episode 3, Moral Mission, 23:15 24/11/2016, BBC2 England, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0DDBA5DE (Accessed 24 Nov 2016).

Black and British: A Forgotten History Episode 4, The Homecoming, 23:35 05/12/2016, BBC2 Wales, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0DE86A0D (Accessed 24 Nov 2016).

The Black Lesbian Handbook, [television programme, online] More 4, Prd. country U.K. http://www.channel4.com/programmes/the-black-lesbian-handbook] (Accessed 14/12/2015).

Bob and Roberta’s Excellent Protest Adventure, 21:00 17/11/2016, BBC4, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0DED3CD9 (Accessed 04 Dec 2016)

Boys from the Blackstuff Episode 1, [television programme, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 21:35 26/9/2010, BBC FOUR, 59mins. http://bobnational.net/record/37571, (Accessed 14/12/2015).

Boys from the Blackstuff Episode 2, [television programme, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 21:30 3/10/2010, BBC FOUR, 60mins. http://bobnational.net/record/198115, (Accessed 14/12/2015).

Boys from the Blackstuff Episode 3, [television programme, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 21:30 10/10/2010, BBC FOUR, 63mins. http://bobnational.net/record/38929, (Accessed 14/12/2015).

Boys from the Blackstuff Episode 4, [television programme, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 21:30 17/10/2010, BBC FOUR, 73mins. http://bobnational.net/record/39153, (Accessed 14/12/2015).

Boys from the Blackstuff Episode 5, [television programme, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 21:00 24/10/2010, BBC FOUR, 70mins. http://bobnational.net/record/39851, (Accessed 14/12/2015).

Can We Do It Ourselves, 19/05/2015 Fria Tidningar WebTV YouTube 59:22 https://youtu.be/ZfaFriFAz1k (Accessed 28th November 2016).

CMA vox pops v1 rough cut no VO, [Online Video] Community Media Association 19/09/2016 [YouTube] https://youtu.be/QZ6eoPyoSlU (Accessed 27/06/16).

Free Thinking, 22:00 24/06/2015, BBC Radio 3, 45 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0A35F4CE (Accessed 28 Oct 2016)

It's a Wonderful Life, [television programme, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 16:15 20/12/2014, More 4, 155mins. http://bobnational.net/record/265497, (Accessed 14/12/2015).

Jarvis Cocker’s Sunday Service , With documentary film-maker Adam Curtis, 16:00 16/10/2016, BBC 6 Music, 120 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0D9C4F1A (Accessed 18 Oct 2016)

Last Whites of the East End, 23:45 24/05/2016, BBC1 London, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0C9AF7F8 (Accessed 26 Oct 2016)

Milk, [film, online], Prod. credit n.k., Prod. company n.k., Prod. country n.k., 22:00 9/10/2011, BBC TWO, 128mins. http://bobnational.net/record/71489, (Accessed 14/12/2015).

The People’s History of Pop 1, The Birth of the Fan, 01:00 16/04/2016, BBC4, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0C5F303D (Accessed 09 Oct 2016)

The People’s History of Pop 2, 1966-1976: The Love Affair, 00:30 23/07/2016, BBC4, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0CF08DFB (Accessed 09 Oct 2016)

The People’s History of Pop 3, 1976-1985 Tribal Gatherings, 21:00 07/10/2016, BBC4, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0D8FBD8C (Accessed 09 Oct 2016)

Sound It Out, 01:00 28/06/2014, BBC4, 60 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/02DB287E (Accessed 23 Jan 2017).

5 live Report - The Big Soup Issue, 19:30 23/12/2007, BBC Radio 5, 30 mins. https://learningonscreen.ac.uk/ondemand/index.php/prog/0077E87E (Accessed 03 Feb 2017)

Module Handbook

TECH1502 Module Handbook