TECH2002 Social Media Production

From Our Commons Wiki
Jump to: navigation, search

Module Description

In terms of the development of the application of digital technology, the growth of network media such as the internet and mobile smartphones has been the most remarkable. The digitization of media and its convergence has facilitated the coming together of traditional media such as film and television with the attributes of online technologies to create a sense of change and 'newness' about media in everyday life. This is encapsulated in the idea of 'Web 2.0', a feeling that there is a new generation of web tools and services that are addressing the way that people can create media and share it with others and take part in forms of communication connecting people together in new ways. The use of digital platforms and apps such as YouTube, Facebook and Twitter in everyday life is creating ‘social media’.

This module will explore and analyse the role of social media with critical thinking through creative social media production. Students will be invited to consider critical concepts and issues relating to the consideration of forms of social media creativity. Students will be encouraged to think critically about social media with reference to specific case studies, key concepts and issues. Teaching and learning will take the form of a critical technical practice based in learning by doing and learning by making through the practical aspects of producing social media for specific purposes and critical evaluation.

Module Tutor

Dr Andrew Clay

Module Handbook

TECH2002 Module Handbook

Lecture Slides

Lecture slides are available to download as PDF documents from this website Быт .

Lecture Recordings

STRAND 1: What is social media production?

Week 1: Introduction: studying social media production

Week 2: From Digital to Social Media

Week 3: What is Social Media Production?

Week 4: Social Media Production Case Studies

Week 5: Interactivity and Participation


STRAND 2: Making media (studies), connecting and ‘everyday creativity’

Week 7: ‘Making is Connecting’

Week 8: ‘Everyday Creativity’

Week 9: Creativity and Participatory Culture

Week 10: Social Capital

Week 11 ‘Making Changes Everything’?


STRAND 3: Digital literacies and remix culture

Week 15: Digital Literacies 1

Week 16: Digital Literacies 2

Week 17: Social Media Literacies 1

Week 18: Social Media Literacies 2

Week 19: Remix Culture

Week 20: Creativity and social media literacies


STRAND 4: Seeing ourselves through technology

Week 21:Modes of self-representation

Week 23: Self-representational genres

Week 24: Filtered reality

Week 28: Public/private, empowerment/control

Week 29: Online Multimodal Essay

Week 30: Online Multimodal Workshop (not a lecture, no recording)

Lecture Summary Videos (YouTube)

Some lectures have short video summaries that can be used to preview or review the lecture:

Week 2: From Digital to Social Media via New Media and Web 2.0

Week 3: What is social media production?

Week 4: Social Media Production Case Studies

Week 5: Interactivity and Participation in Social Media

Week 8 : Making is Connecting and Everyday Creativity

Week 9: Creativity and Participatory Culture

Week 10: Social Capital

Week 16: Digital Literacies

Week 17: Social Media Literacies: Media Literacy and Critical Literacy

Week 18: Social Media Literacies: Doug Belshaw on Digital Literacies

Week 19: Remix Culture

Week 23: Self-Representational Genres (of Social Media)

Week 24: Filtered Reality

Week 28: Public/private, empowerment/control

Practical Slides

Practical slides are available to download as PPT files from this website Быт .

Assessment

Assessment on TECH2002 has three components:

  • 1. Practical (40%)
  • 2. Project (30%)
  • 3. Essay (30%)

Practical - SMPds106 Blog (Individual Project) (40%)

Practical: SMPds106 Blog (Individual Project) an assessment of your ability to be reflective and critical about your own creative social media production work, using appropriate concepts and academic skills during your participation in an online course especially adapted for this module. You will take part in an adaptation of ‘The Open ds106 Course’ called ‘SMPds106’ and publish your work as a blog. You will choose your best work for assessment on completion of the course. This component contributes a total of 40% to overall assessment.

Ds106 began as a taught course about digital storytelling at the University of Mary Washington (UMW), Virginia, USA, in 2010. Since then it has been developed as an open and online course consisting of 12 units. The course can be completed at any time and pace. The course involves many media-related assignments (such as photography, audio, video, and web) and tasks and uses social media such as a blog. The online ds106 course has been adapted to create the ‘SMPds106’ course that consists of 11 units that can be completed at your own time and pace, but with an end deadline. You will complete the ‘SMPds106 Course’ using a Wordpress blog. This involves completing various creative tasks and assignments that need to be written up as blog posts. At the end of the course, you will select seven of your best blog posts, one from each of the course units on Visual, Design, Audio, Web, Video, Mashup, and Animated GIF Assignments. The deliverable work for assessment consists of a collection of seven blog posts, one from each of Units 5-11 of SMPds106 categorised as ‘Best Work’.

  • Deadline: 23:59pm Monday 22nd January 2018 (week 17)
  • Submission: You are required to submit your coursework to Andrew Clay (amclay@dmu.ac.uk) (as an online link) via email.
  • Marking & Feedback: Monday 19th February 2018

Project - Social Media Production (SMP) (Group Project) (30%)

Project: Social Media Production (SMP) (Group Project) is an assessment of your ability to apply critical concepts to the study of social media, to communicate effectively using academic conventions where appropriate, and particularly to apply underlying concepts and principles in production contexts for specific purposes and for critical evaluation and reflection. You will contribute to a social media production project carried out as a whole class group project that will be devised, planned, prepared, delivered and evaluated with opportunities to work individually and with others within the whole class group. The assignment requires two main tasks to be completed for assessment purposes. First, you will keep an electronic log book as a record of your involvement in the group project, noting such things as your involvement in the project, your decisions, thoughts, ideas and reflections on participation in the work, the group and its objectives, and the things that you create for the project. Second, you will deliver a critical evaluation verbal presentation either individually or in a small group (2-3 people) (5-10 minutes per person) in week 29 or 30 that covers your personal involvement, how you cooperated and collaborated with others, and most of all the reflection and evaluation of the achievement of the project. This component contributes 30% to overall assessment.

Working on a whole class group project, you will undertake a small-scale, and clearly defined social media production project guided by the module tutor, but allowing you opportunities to contribute to the project with some initiative and personal interest. You can work both individually or in small whole class sub-groups. However, the work will be assessed individually through an electronic log book and a presentation that can be done individually or as a small group (2-3 people). Supported by your tutor, you will be involved in the design and planning of the project, the production of any required assets, and the administration of the project as it unfolds. For the purpose of assessment, you are required to record your personal involvement in the project during the production using an electronic log book to provide evidence about your personal contribution to the production, and to reflect and evaluate the project and your personal contribution to it as a critical evaluation presentation. The log book is worth up to 50 marks of the whole component. The critical evaluation presentation should last about 5-10 minutes per person and it contributes up to 50 marks of the whole component. The key is to participate in a social media production for a specific purpose in a spirit of investigation and ‘learning by doing’ so that you can reflect on the experience and make a critical evaluation about what happened, how it happened, and why it unfolded in that way. The work produced is published on the View From Leicester Website.

Social Media Production

Social media production is the use of online or networked media to make a product that is designed and made for a specific purpose. It may therefore be regarded as a specific type of general media production like other specific types such as making a video or a radio show. Social media production is making media using online tools and services (digital platforms) for varying degrees of collective action (see below).

View From Leicester (VFL)

The group project will be called ‘View From Leicester (VFL). In 2014, the British Council created a project called ‘View From Here’ which consisted of newly commissioned films, an exhibition and a remix video competition to engage with the British Council’s Film Collection. During the 1940s the British Council commissioned over 100 cultural propaganda films that covered all aspects of UK life. Distributed all over the world, they were seen by millions of people over the next twenty years.

The ‘View From Here’ project was a celebration of the entire collection of these short documentary films being made available online in May 2014. Produced in the early years of the British Council, the films were designed to project the 'best of Britishness' to audiences in embassies, consulates and classrooms around the world at a time of global conflict (World War Two). These films provide an intriguing record of aspects of UK life ‘ranging from England’s pubs and Sheffield’s steel industry to London’s preparations for war, our health, education and justice systems, alongside obsessions with tea, cricket and the British bobby’ (British Council).

The British Council have not just put their film collection online to be watched, but the films can also be downloaded as MP4 videos freely available to use under a Creative Commons licence, which simply means that you can do what you like with them as long as you attribute them to the British Council and that you use them non-commercially.

This is the challenge for the ‘View From Leicester’ project- to remix and re-use these films as a creative stepping-off point to explore ‘Britishness’ from our present perspective based in Leicester. Film was, and still is, a major form of media production, but now we have social media. So how can social media relook at what film is and what it does, and how can we use other media and social media tools to create new ways of telling stories, digital stories about the world and our place in it as a ‘View From Leicester’?

There are broadly three different approaches that could be taken for the group project production (although other approaches might be appropriate):

  • 1. Remixing or reusing the British Council Film Collection to make new media products of any nature
  • 2. Reworking with the British Council Film Collection to make new media products about the collection using just the collection or new elements introduced from outside of the films
  • 3. Making new media products from scratch that do not contain any content from the collection, but that relate to the British Council Film Collection in terms of representing aspects of contemporary life using social media in relation to such themes as people, place, work and culture for digital storytelling.

Electronic Log Book: Reflective Practice

During the making of the work for the group project, you should make time to reflect and review your practice. in an eLog Book (such as a word document or blog). Reflective practice involves doing, recording, reflecting, and planning what to do next as the project unfolds. Your electronic log book will be assessed in terms of its reflective content and the way it uses digital technology to present and organize this content in a clear and organized way. You can use any method or tool to create your eLog book and make it available online.

The assignment requires two main tasks to be completed for assessment purposes:

  • 1. First, you will keep an electronic log book as a record of your involvement in the group project, noting such things as your involvement in the project, your decisions, thoughts, ideas and reflections on participation in the group and its objectives.
  • 2. Second, you will deliver a critical evaluation verbal presentation (5-10 minutes) in week 29 or 30 that covers your personal involvement, how you cooperated and collaborated with others, and the reflection and evaluation of the achievement of the project.
  • Deadline: eLog Book - 23:59pm Monday 23rd April 2018 (week 30)
  • Submission: You are required to submit your eLog book to Andrew Clay (amclay@dmu.ac.uk) (as an online link or attachment) via email. The critical Evaluation Presentations will take place in the practical class in weeks 29 and 30
  • Marking & Feedback: Tuesday 22nd May 2018

Essay - Online Multimodal Essay (30%)

Essay: Online Multimodal Essay is an assessment of your ability to effectively communicate information, arguments and analysis about social media in an appropriate form and to critically understand well-established principles of social media production, and the way in which those principles have developed. You will create an online multimodal essay to be assessed for these outcomes. The use of your SMPds106 blog from the Practical assignment would be an appropriate way to publish your essay online. This component contributes 30% to overall assessment.

An essay is typically a text-based assessment that requires the use of argument and evidence to produce a response to a set question. The essay is structured with a beginning, middle and end aimed at providing a conclusion about the question. Multimodal content is content which together uses a number of different modalities (text, image, video, audio and so on). Thus, an online multimodal essay is an essay that is published online using multimodal content. Like a text-based essay, a multimodal essay requires the use of argument and evidence to produce a response to a set question and the essay is structured with a beginning, middle and end aimed at providing a conclusion about the question. Using different modalities together beyond the written text of traditional essays allows the creative possibility of choosing the most appropriate modality to communicate information effectively and then to combine the modalities together as a structured essay.

There is no set duration or volume for the online multimodal essay. However, as a guideline, the essay should be in the range of a 3 minute video or audio, or 2000 word text, or equivalent combinations such as a 2 minute video and 700 word text, and so on).

The question to be addressed by the online multimodal essay is:

How is the use of social media contributing to digital transformations in the fabric of everyday life?


Referencing the Online Multimodal Essay

All sources used in the creation of the online multimodal essay must be acknowledged using the Harvard Referencing system.

  • Deadline: 23:59pm Monday 14th May 2018 (week 33)
  • Submission: You are required to submit your coursework to Andrew Clay (amclay@dmu.ac.uk) (as an online link) via email.
  • Marking & Feedback: Friday 25th May 2018


All the coursework component briefs and assessment criteria are available as a single DOCX file to download from this website Быт .

Module Learning Outcomes

At the end of this module students will be able to:  

  • 1.    Apply a range of established media forms and techniques on appropriate digital platforms to create effective social media production.
  • 2.    Apply underlying concepts and principles in social media production contexts for specific purposes.
  • 3.    Effectively communicate information, arguments and analysis about social media in an appropriate form.
  • 4.    Critically understand well-established principles of social media production, and the way in which those principles have developed.
  • 5.    Critically evaluate social media production through reflective practice

Module Keywords

Digital media, new media, the web, web 2.0, social web, digital literacies, new media literacies, social media production, attention, participation, collaboration, critical consumption, network smarts, participatory culture, creativity, remix culture, bibliography, Harvard reference system

Online Resource List

TECH2002 Online Resource List

Links