TECH3026 Creative Media Entrepreneurship

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Module Description

This module promises to inspire and develop an independent understanding of entrepreneurship, enter-prise, creativity and entry-level best practice for working in the independent commercial media industry. The work accomplished in the module will increase each learner’s employability skills through experience and application within the independent creative media sector in Leicester. The learning programme will provide real-life platforms, scenarios and environments to engage directly with Leicester’s local arts, cul-ture, media and creative industries. This will present learners with opportunities to gain valuable inde-pendent professional contacts and networking experience; and to explore, exploit and progress personal career pathways into commercial media related work by:

  • Planning, developing, pitching and producing professional media content for a commercial client, aimed at being disseminated through online media channels, along with established professional social networks and other media platforms.
  • Explore and identify commercial and professional networks and build invaluable industry contacts.
  • Write a personal career development plan to strategically manage progression from academia into the independent commercial media industry.
  • Critical evaluation of the independent commercial media industry, case studying professional practitioners, influential leaders and organisations, while identifying how personal strengths, weakness, opportunities and threats will impact career pathways.

The module will explore different industry entry points, approaches and business models to identify commercial work experience in the East Midlands. Learners will produce high-quality media content to develop a media and design portfolio and exploit new career opportunities. In addition, learners will design and build a professional brand identity and commercial online and off-line presence in preparation to entering the commercial world of independent media entrepreneurship.

Module Context

Working in the media industry requires a significant level of determination, passion, commitment, technical knowledge and skills. Not all practitioners have the entrepreneurial spirit to explore, identify and execute commercial business opportunities. Some prefer to have the support and security of an employed position. The techniques, models and approaches of independent entrepreneurship, however, can still be utilised in a fixed employment situation, with the individuals operating intrapreneurially within an organisation. Starting an enterprise in any sector, however, requires a level of risk taking, but this risk should always be calculated and strategic. This is where planning is essential to achieve success, whatever the ultimate goal may be.

This module will contextualise career planning through experience and application within the independent Leicester creative and media industry, through the guidance, understanding and business experience of Dan Lamoon and Jon Prest. Seed Creativity is an innovative and creative media design agency based in the heart of Leicester's Cultural Quarter, with a growing portfolio of clients in media production and marketing. Seed Creativity has established a portfolio of clients ranging from large internationals organisations to small independent businesses, spanning the public and private sector. The company is defined in two areas:

• Multi-disciplinary design and media production. • Creative enterprise training.

Useful Links

Module Tutors

Seed Creativity provides bespoke design and video production services working to client specifications for promotional, communications, information and educational purposes. Seed Creativity has developed a critical relationship with its most essential suppliers, namely a floating freelance workforce with whom it maintains contact on an on-going basis. Seed Creativity has an extended network within the East Midlands creative media and cultural sector, with a focus around youth services. Seed Creativity was and is built around the vision and commitment of its two directors, both graduates from De Montfort University.

Seed Creativity uses a model similar to many other businesses in the sector, centred on the provision of shared office and desk space and a freelance workforce that is self-reliant and well equipped in terms of software and technology. All practitioners within the Seed Creativity team are trained in multiple artistic, creative and technical disciplines, using a conveyor belt design process to offer technical, design, marketing and business solutions to clients, producing high-quality end results. With a decade of commercial design, publishing and media experience, and a constant focus on future technology and trends, Seed Creativity works with their clients to produce effective media communication solutions.

Seed Training is based around experiential learning and professional practice to enhance student employability. The ethos of this module, then, is experiential learning. Media production skills are best learned within the context of a real project, working to the time scales and disciplines of commercial practice. Learners will negotiate and manage their own media production project, under the guidance and support of a tutor. Activities are learner-centred, and will determine the type of media that will be produced. Collaborative working is necessary throughout the media production process, which is both encouraged and supported. There is a degree of flexibility in content types and production techniques deployed, so that individual needs are addressed most effectively.

Seed Creativity practitioners will facilitate the learning process in a range of settings: within commercial premises, university facilities and local cultural venues. Drawing on the idea of a mobile classroom, learners will be given the opportunity to directly experience and work within settings where creativity is valued and practised. The most important aspect of learning in this module is through application - developing a portfolio of content and advanced communication techniques to find progression routes into the industry. By working in a professional manner with clear goals, and focusing on an approach and vision on what is achievable.

Key Words

Enterprise, career, self employment, rich-media, commissioned, publishing, networking, entrepreneurship, planning, commercial, community, public, news, social media, internet, digital, network, interactive, regulation, production, design, deadline, milestones, non-linearity, on-demand, dispersal, audience, pc-editing, technology, team, independence, freelancer, practitioner, industry, sector, public, private.

Learning Outcomes

At the end of this module learners will be able to demonstrate:

  • A systematic understanding of the nature and role of entrepreneurship in the creative media industries.
  • An ability to deploy practices and ideas associated with entrepreneurship in the creative industries so as to design and market - responsibly and ethically - content and media products within a commercial market or network.
  • A conceptual understanding of the academic, social and commercial debates and regulations associated with commercial media.
  • An appreciation of the demands and challenges of running and supporting a business as an independent media entrepreneur.
  • An ability to manage learning by applying advanced learning techniques that are independent, learner-centric, reflexive and self-evaluative.
  • An ability to apply concepts and techniques associated with media entrepreneurship through practical engagement in business planning and marketing processes.
  • An ability to critically evaluate the process and the general concepts, ideas and policy debates associated with media entrepreneurship.
  • An ability to communicate to different audiences using different forms of visual, aural, written, interactive or social media.
  • An ability to use initiative and a high-degree of personal self-management and ethical responsibility.
  • An ability to apply systematic decision making evaluations and techniques in a timely and strategic manner.
  • An ability to learn independently, to reflect on that learning and to define learning goals and patterns of independent learning for future projects.

Module Handbook

TECH3026 Module Handbook