TECH3501 Community Media Leadership

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This page will be used to develop information about the new module TECH3501 Community Media Leadership, coming on stream in 2017-18.

The module is being developed by Rob Watson and John Coster and learners from TECH2053 Learners in the Leicester Media School.

Modules that link into this modules include: TECH1502 Introduction to Community Media and TECH2503 Community Media Production.

Any ideas or comments related to the development of this module should be listed on the 'Discussion' page - see the discussion tab above.

Module Description

Community and collaborative media have a global significance, being promoted in many parts of the world as a development platform for the enhancement and building of personal, social and civic literacies and skills. At the the same time, community media also champions dialogue and understanding within and between grassroots and marginalised communities.

As a third-tier of media, distinct from commercial and state-sponsored public media, community media organisations operate from a range of positions, including ad-hoc non-governmental, and anti-corporate forms of representation, organisation and accountability.

Community media consequently faces a number of challenges in achieving short-term operational functionality, while seeking longer-term sustainability.

This module will critically examine the national and trans-national policy discourse of international community media development, and will give learners the opportunity to explore, within an international context, how management and organisational structures within community media can be used to promote responsive social gain objectives of collaborative, grassroots and networked community media volunteers and participants.

Module Tutor

Rob Watson

GH6.13 Gateway House

0116 257 7057

rwatson@dmu.ac.uk

Rob's Website

Working Hours: Monday – Friday 9am to 5pm

Office Hours:

  • 11.00-11.40 Monday
  • 11.00-11.40 Friday

John Coster

C/O FOTAC Gateway House

Doc Media Centre

@DocMediaCentre

Key Word

Community, community media, international, leadership, social impact, convergence, participation, collaboration, attention, critical consumption, social media, community development, DIY-Media, Web 2.0, technology, media, culture, mediation, media technology, new media, digital literacies.

Reading

It is expected that learners will read all of the material from the essential reading list, to broaden and deepen understanding of the subject beyond the basic, and thus enhance performance in assessments. Students do not need to read all items on the recommended list; since many items listed may be alternative sources covering the same subject matter.

Essential Reading

  • Howley, K. (Ed.) (2010). Understanding Community Media. London, Sage


Study Skills

Recommended Reading

Lecture Notes

Notes are also available to download as PDF documents from Rob Watson's website Rob Watson Media.

Lectures One - Twelve

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Lectures Thirteen - Twenty-Four

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Workshop Notes

Notes are also available to download as PDF documents from Rob Watson's website Rob Watson Media.

Workshops One - Twelve

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Learning Skills

If you want to share and discuss the topics and ideas explored in the module on social media, please use the hashtag #tech3501

Social Learning

In this module emphasis will be placed on collaboration, sharing, discussion and participation. The idea is that learning is enhanced if it is shared and collectively developed. Each person has a responsibility to play their part in the activities and the tasks, and to encourage and support other learners as the module unfolds.

As a community of learners and practitioners this approach recognises that there is more to be gained from a non-hierarchical approach and by spreading-out the tasks using social media tools that encourage everyone to participate and to share their ideas, thoughts and observations in a constructive, non-judgemental, and practical way.

Face-to-Face Interaction

While the subject of this module is community media, the primary approach of the learning activities will be based on face-to-face interaction. This takes places in lectures, labs and arranged tutorials. A typical workshop session will consist of a short introduction presentation, the distribution of instructions via the module page on the DMU Commons Wiki, and then short discussions with individuals and small groups throughout the remainder of the session. This takes an informal approach to interaction between the learner and the tutor.

Verbal Instructions

While many of the tasks and coursework assignments are specified in detail in this handbook, learners are encouraged to listen to the verbal instructions of the tutor, and to ask questions based on the notes that they take. Any questions that relate to the practical work, the reading work, or the assignments associated with this module should be noted by learners and asked during the practical sessions. This is why attendance is essential, and why good listening skills and a distraction-free environment are important. The assignments described here are starting points and are not prescriptive. Learners are encouraged to go-beyond the tasks and activities that are set here, and to investigate for themselves different ways that social media might be used.

Note-taking

Lecture notes and lab worksheets will be provided as PDF documents, with any essential information, links, diagrams, references and source material. However, learners are expected to keep notes for themselves, and to record information that is not given in the handouts. Note taking is an essential skill and it is important to develop the habit and routine practice of writing notes, sketching diagrams, doodling and so on. You never know when these notes might be useful.

Attendance

A register will be kept of attendance at labs and attendance will be monitored. Non-attendance without good reason can often lead to failure of the module.

If you are ill or are away from the university due to an unavoidable or urgent matter please email FOTAC fotadvicecentre@dmu.ac.uk who will inform your tutors, who will mark you as absent. The university may require you to provide evidence to corroborate your absence at some point in the future.

Study Hours

Lecture: One Hour

The lecture will consist of an examination of ideas and concepts associated with the use and development of community media platforms and practices. The lectures run for no more than fifty minutes, and will start promptly on the hour and finish at ten minutes to the hour.

Media examples will be given, along with suggested reading and links to other media. It is expected that learners take notes during the lecture to supplement any notes that are made available by the lecturer. Learners are expected to adhere to the norms of academic practice during lectures, and not disturb or distract other students.

Lab: Two Hours

Labs will take the form of a workshop in which you will actively explore and produce content for your blog, experimenting with different types of community media, and applying problem solving and creative thinking techniques in order to get the best from them.

The lab will cover:

  • Discussions of issues covered in lectures.
  • Experimenting with different forms of community media.
  • Setting up blogs and wiki pages.
  • Writing blogs and wiki entries.
  • Sharing content and ideas.
  • Reflecting on feedback.
  • Planning for future work.
  • Sharing media content.

The workshop will take the form of a mixed session that will use different learning techniques and blended learning practices. Short-bursts of lecture-style presentations will be intermixed with discussions, online searches, practical production and project work. Some sessions will take place in different locations and away from the campus.

Personal Study: Eight Hours

As well as attending your classes you are expected to spend time each week working on coursework, background reading, independent investigation, group work and getting to know different social media platforms. Typically, this might be divided into:

  • Weekly blog planning & writing - One Hour
  • Weekly wiki planning & writing - One Hour
  • Media investigation - One Hour
  • Personal Journal - One Hour
  • Group Work - One Hour
  • Academic Reading - Three Hours
  • Total Minimum Study Time - Eight Hours

Enhancement Weeks

Your programme team are committed to support you through your studies and as you develop your learning through each module that you study. As part of your programme, we are dedicated to helping you to plan for your future after leaving university, and ‘Enhancement weeks’ are a central concept to help you achieve your future goal. As part of the university calendar, week 6 and week 22 are designated ‘Enhancement weeks’ in which you will find timetabled activities focused around your personal and professional development. Enhancement weeks are not simply about getting a job after you graduate, but a method used within career education comprising activities to support your development in areas such as decision making, employment opportunity awareness, the transition to work and self-awareness skills.

As well as activities organised at the university, there are other events taking place in Leicester that you can participate in.

Doc Media Month is a series of events that discusses and shares the culture of documentary films. The events take place through November https://docmediacentre.wordpress.com/doc-media-month/

Tutor Contact

Your tutors will not answer queries and questions about coursework, the lectures or the workshops by email or any other forms of electronic communication.

Instead, you are expected to make a note of your questions in your notebook and bring them to your weekly lab session, where time will always be given to answer any ESSENTIAL questions that you have.

Your tutor has allocated time each week to see students for personal tutorials if required. These are listed at the front of this handbook, on your tutor’s wiki profile, and on the door of your tutor’s office.

Assessment

  • Coursework Portfolio: 50% (formative, three components)
  • Academic Report: 50% (Summative, formative)

Portfolio: The coursework portfolio will comprise a range of media content in the form of reports, features, interviews and articles produced by learners using different examples of social media (such as podcasts, blogs, online video, micro-blogs, social media networks), broadcast media (such as contributions to community radio and television programmes), printed media (such as newspapers and magazine articles, photography and graphic designed images), digital learning badges, wiki articles, online forum discussions, presentations and formally delivered academic papers.

Report: The report will provide a systematic and reflexive assessment of the students’ academic experience as a community media developer and content producer. Evaluating the primary content delivered in the lectures, this report will evaluate and synthesise key texts, reports and statements with secondary published texts about the status and value of community media services that are published online and through broadcast or printed sources.

The report will take the form of a formal report to DMU Local about why and how community media can be used as a sustainable platform for community development.

Assessment Outline

Component One – YouTube Video (3 mins) (5%)

An assessment and overview of the module project subject (the development of a community media club) and what community media means to you personally. This presentation should be designed to illustrate something about the different forms of community media that you use, as you see them personally, what you understand about them, and how you make sense of them through your lived experience.

  • Minimum Work: A YouTube style vlog presentation uploaded to DMU Commons Blog.
  • Deadline: Week Six, 10am Monday 7th November.
  • Marking & Feedback: End of Week Seven.

Component Two - Community Media Development Project Investigation (15%)

This assignment consists of investigation and research into your chosen group project for component three of your coursework. This means discussing ideas with members of your group, finding out if other people have undertaken similar community media projects, and explaining how these project work.

The final blog post of this section of your coursework portfolio should be a three-minute reflective video, posted either to the blog directly, or embedded as a YouTube video.

This assignment is an assessment of your digital capabilities, skills and literacies for community media production, consisting of a portfolio of different types of media submitted to your personal blog on the DMU Commons http://our.dmu.ac.uk, with a feed to the http://diy.our.dmu.ac.uk/ blog site and a link and description of each blog posted to your DMU Wiki profile page https://wiki.our.dmu.ac.uk/w/index.php/TECH2052_Learners

This should aim to incorporate a wide variety of content such as podcasts, videos, blogs and wikis, or whatever forms of media you are asked to experiment with and try out.

You will submit five blog posts, the last blog being a three-minute video blog that reflects on what you have learnt so far. It is essential that you establish the habit of blogging regularly, so you will be expected to post a blog each week, with an updated link on your wiki profile page, and an explanation of what is distinctive and innovative about the blog post.

  • Minimum Work: Five weekly blog posts published from week 6 to Week 10.
  • Deadline: Week 12 (first week of the Christmas break), 10am Monday 19th December.
  • Marking & Feedback by: End of Week 15 (after Christmas break).

Component Three – Community Media Development Group Project (30%)

How can we help and support people to use media to report and share stories about what is going on in their communities? How can we help and encourage people to talk with one another, and how can we support them to discuss openly the issues that are important to them? How can we support people to develop their skills when they share and use forms of community media to talk with other people in their communities? How can we develop and work with different forms of community media so that we can help foster understanding of our social and community differences?

  • Using the DMU Commons Wiki as the main collaborative platform, you will work in a group of no more than four people to put together, develop, trail and reflect-on a ‘real-world’ community development group activity.
  • Your job will be to create and develop a ‘community media club’ using a dedicated page on the DMU Wiki as an organisation tool, that will help people to share information and ideas about your real-world community media activity.
  • Your job is to use different forms of at-hand media to manage and develop this project, and to include members of a real-world community as participants and learners.
  • You will focus on working with students and associates of DMU Local and the Faculty of Health & Life Sciences.

Your final Community Media Group Project Wiki page will include:

  • A definition of what your project is.
  • Examples of this type of activity being undertaken elsewhere.
  • Instructions and essential information about getting started.
  • Examples of how your group has tried out the activities.
  • Video footage, photographs, audio capture, blog write-ups, links to Tweets, Facebook Groups, Google Groups, pages, and so on, that show how the activity was undertaken.
  • Comments from participants from beyond the group that have been drawn-in to join the group and participate in the activity.

Blog Journal: You are expected to keep a journal that records your involvement and level of participation through the process of developing your Community Media Group Project. Entries will be posted to your blog each week and listed on your personal wiki profile page. The final blog post will consist of a video presentation lasting no longer than three minutes, that reflects on what you have personally learnt about social media, how you have improved and developed in this module, and how this relates to the content that you will have posted to your own blog site and the module wiki.

  • Minimum Work: Ten blog posts published each week 12 to Week 21.
  • Deadline: Week 22, 10am Monday ??th March.
  • Marking & Feedback: Thursday ??th April 2018.

Component Four – Academic Report (50%)

The report will take the basis for a formal individual report aimed at DMU Local about why and how community media can be used as a sustainable platform for community development.

The report will be written to formal academic standards, and will make an assessment of your experience participating in community media development project, and how your experience relates to the issues that have been raised in the lecture sessions, the presentations, your reading and the media that is provided online.

This report will demonstrate your knowledge of community media development issues, and your ability to think critically about the practices and experiences that are involved in community media. It will contribute 50% of overall assessment.

  • Minimum Work: 2000 Words Formal Academic Report Submitted via Turn-it-In
  • Deadline: 10am Tuesday ??nd May 2018.
  • Marking & Feedback: Friday ??th May 2018.

Learning Outcomes

  • An awareness and knowledge of the underlying concepts associated with community media development.
  • An ability to interpret and evaluate terms and concepts associated with community media development.
  • An ability to present data and evidence about community media development principles and practices and to interpret that evidence using academic concepts.
  • An ability to produce media content (images, sound, text) using media production technologies which can then be distributed using broadcast, social or interactive community media.
  • An ability to evaluate different problem-solving approaches related to community media production techniques and the media used by participants in community media networks.
  • An ability to relay information and communicate observations and findings from investigation into community media development and production practices.
  • An ability to try new learning practices and ideas, and to develop new skills for reflexive and self-evaluative learning.
  • An ability to manage and organise individual and group projects and to exercise personal responsibility in the completion of individual and group tasks and objectives.

Media Source Material

Module Handbook

Download Module Handbook: TECH2503 Module Handbook


Links

Media Trust http://www.mediatrust.org/

Community Media Association http://www.commedia.org.uk/

UNESCO http://en.unesco.org/themes/community-media-sustainability

AMARC http://www.amarc.org/

BBC Media Action http://www.bbc.co.uk/mediaaction

LSE Cities

Media Resources

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